Not All (e)Books Are Created Equal
Strategies for pricing your e-books.
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But let's assume that print pricing does focus on value, and that the prices are profit-optimal. Would you then be able to derive a profit-optimal e-book price from the print price? As with print books, the content and the author are the main value drivers of e-book sales. Yet you can't ignore the value of an e-book's immediate availability, the weightlessness, the ability to bookmark or change font sizes, the search and edit functions, and many other features such as bonus material and interactive animations.
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- Annette Ehrhardt
Annette Ehrhardt
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