Penguin Random House Expands Ecommerce Efforts with The Bookshop
The Bookshop offers thousands of new and classic cookbooks and food-related titles in a variety of formats across 18 categories such as celebrity chefs, entertaining, memoir, and more. The online bookshop will help home cooks discover new titles with an author spotlight section, lists, and featured cookbooks. The recipes and content featured on TasteBook and the TasteBook Blog will also include links to cookbooks on The Bookshop.
Current best sellers featured on The Bookshop include The Chopped Cookbook by Food Network Kitchens from Clarkson Potter; My Paris Kitchen by David Lebovitz from Ten Speed Press; The Oh She Glows Cookbook by Angela Liddon from Avery; The Hungry Girl Diet by Lisa Lillien from Macmillan; and Eat What You Love Everyday by Marlene Koch from Running Press.
"We know that TasteBook's half-a-million members are avid cookbook collectors who heavily rely on print cookbooks as tools and for inspiration," says Lilly Kim, Associate Director, Digital Channel Development, who has spearheaded TasteBook efforts at Random House. "The Bookshop provides cooking enthusiasts an easy way to discover and purchase new cookbooks. It's a great resource for frequent and occasional cooks who seek out new flavors and inspiration for everyday meals and entertaining."
The newly created Bookshop rounds out the TasteBook offering, to provide home cooks the ability to discover, save, and share recipes, as well as a blog that serves up daily posts with recipes and inspiration. TasteBook members can also create custom recipe books using personal recipes and those from the site for $34.95 with the option to add additional recipes for $.29 each at any time.
About TasteBook
Follow your taste with TasteBook: the spot to discover, organize and share all your recipes. TasteBook allows you to search and collect recipes from hundreds of recipe sites across the web, upload your own personal recipes, and add recipes from unique TasteBook Edition eBooks. Create recipe collections, share recipe collections with your friends, or use them to make a beautiful, custom, printed cookbook. Join TasteBook today and get inspired. Founded in 2007, TasteBook is now part of Penguin Random House, LLC. For more information about TasteBook, visit https://tastebook.com
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
