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Ellen Harvey
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the%20Top%2020%20Book%20Manufacturers<%2Fa>,%20a%20ranking%20that%20lists%20the%20largest%20book%20manufacturers%20in%20the%20U.S.%20and%20Canada%20by%20revenue.%20To%20accompany%20that%20ranking,%20we interviewed%20top%20printing%20executives<%2Fa>to%20find%20out%20how%20the%20printing%20industry%20has%20changed%20and%20the%20issues%20they%20think%20publishers%20should%20be%20most%20mindful%20of%20in%20the%20future.%20Printing%20experts%20shared%20insights%20on%20digital%20printing,%20minimizing%20supply%20chain%20costs,%20and%20integrating%20publisher%20and%20printer%20systems.%20The%20Q%26As%20we%20published%20in%20the%20December%20issue%20were%20just%20snapshots,%20but%20following%20you'll%20find%20the%20full-length%20interview%20with%20Jim%20Fetherston,%20president%20and%20CEO%20of%20Worzalla%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fqanda-worzalla-president-ceo-jim-fetherston%2F" target="_blank" class="email" data-post-id="2005" type="icon_link">
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What important trends do you see on the horizon?
Embellishing books with more and more cover treatments, and not just visible decoration, but tactile upgrades as well. The old adage you can't judge a book by its cover may be true, but the cover certainly does help sell the book.
Another key trend we see for the printed book is longevity. The physical book will have to be tough enough to last on the shelf for an extended period of time.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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