We are watching digital inkjet web technology very closely though. While it doesn't offer our core customers high fidelity quality in color reproduction and flexibility in paper choices they demand, it is a growing force in the black and white and color picture book markets.
What would today's book publishers find most surprising about where digital book printing is today versus 5 years ago?
Five years ago, traditional offset printing was said to be at the end of its useful life, digital printing was going to take over and that just hasn't happened. While digital does fill a niche, offset remains the dominant technology in the high quality book manufacturing market.
- People:
- Jim Fetherston
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.