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Ellen Harvey
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the%20Top%2020%20Book%20Manufacturers<%2Fa>,%20a%20ranking%20that%20lists%20the%20largest%20book%20manufacturers%20in%20the%20U.S.%20and%20Canada%20by%20revenue.%20To%20accompany%20that%20ranking,%20we interviewed%20top%20printing%20executives<%2Fa>to%20find%20out%20how%20the%20printing%20industry%20has%20changed%20and%20the%20issues%20they%20think%20publishers%20should%20be%20most%20mindful%20of%20in%20the%20future.%20Printing%20experts%20shared%20insights%20on%20digital%20printing,%20minimizing%20supply%20chain%20costs,%20and%20integrating%20publisher%20and%20printer%20systems.%20The%20Q%26As%20we%20published%20in%20the%20December%20issue%20were%20just%20snapshots,%20but%20following%20you'll%20find%20the%20full-length%20interview%20with%20Jim%20Fetherston,%20president%20and%20CEO%20of%20Worzalla%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fqanda-worzalla-president-ceo-jim-fetherston%2F" target="_blank" class="email" data-post-id="2005" type="icon_link">
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Have you been particularly impressed by specific strategies any of your customers have employed to grow their print revenues?
We've seen a growing shift towards valuing total book cost (printing, distribution, inventory, etc.) over simple unit cost. Buying decisions are being based on this criterion as it can raise the publisher's revenue and at the same time reduce overall costs. It has resulted in bringing titles back for domestic production that previously would have been printed in Asia.
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- Jim Fetherston
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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