Naturally, Worzalla is grateful to see this work return to the U.S., but it has required us to reinvent the production process to be able to turn out even the most complicated of books in a fraction of the time we were given just a few years ago.
What are some new ways that publishers should be looking to their printers as partners for help, advice, solutions?
Printers are masters of controlling multiple inputs on the fly to coordinate a smooth production flow. The earlier our customer brings us into the planning stage, the more creative and efficient we can be. It also allows us to handle inevitable schedule changes that are always a part of the process. Smart publishers take advantage of this.
- People:
- Jim Fetherston
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.