Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The way Read-it-First works is [that] you get an e-mail every day, and there’s an introduction [before the book content] from … an editor who speaks to a certain audience. She [may talk] about baking cookies, gardening, cutting her finger, etc. It’s not really about the books, but people like to hear from her every morning.
0 Comments
View Comments
- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
E
T
Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
Related Content
Comments