Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
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What has changed is the portion of our marketing spend that goes to cooperative advertising dollars. So how have we adjusted to that? We’ve become even closer to our retail and wholesale partners. We’ve been very careful about leveraging our co-op dollars to make the maximum impact on particular authors to get the books distributed properly and in the face of consumers. I think that’s been the biggest change. It’s had the biggest impact.
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- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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