Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
Right now, we know what the audience likes, from experience, because we’ve tried some things that haven’t worked, too. But, going forward, we’re going to be trying some different stuff, too.
You’re set to embark on an effort to monetize this service and grow the subscription list to 100,000. How do you intend to achieve this goal?
Baldacci: What we’re attempting to do is [to] take the inherent value in the service, which is the [book content], and deliver it to a list of people who are really interested in trying before they buy. We’re doing this through our own in-house lists, our authors’ lists, we’re going to acquire some lists, and we’re also looking for partners. I’ve talked to a number of different Web sites with appropriate audiences [about potential partnerships]. It’s a very simple idea of taking this valuable content that readers want and broadening the reach of that audience.
- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
Matt Steinmetz is the publisher and brand director of Publishing Executive.