Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
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Until now, we really have not spent any money on trying to grow this list, but now I actually am going to spend a little money to grow the audience for Read-it-First.
What’s the most significant change to book marketing you’ve seen over your 17 years in the business?
Baldacci: The biggest change—and it’s probably even bigger than the emergence of the Internet in terms of how you market books—is the change in the retail landscape. It was a very different picture 17 years ago [of] how books were distributed, who was actually selling them and how they were sold. …
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- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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