Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
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All that said, while it’s time to be conservative and cautious, I think it’s also a time to be optimistic about books. If people are cutting down on their disposable expenses, books are still a relatively cheap option. They’re a very solid option. I think that hardcover and paperback books are going to exist for a long time. Not because of the tactile feel of them, but because of their inherent value. These are thoughts and ideas captured in a very good format that makes them easy to digest and discuss.
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- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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