Marketing Interview: 'Read-it-First' Lets Readers Try Before They Buy
St. Martin's Press' Matthew Baldacci details the publisher's new e-mail subscription service.
Matthew Baldacci has been marketing books for 17 years. Currently St. Martin’s Press’ vice president of marketing and publishing operations, he has seen a number of marketing strategies come and go, and is constantly on the lookout for innovative and creative ways to market the company’s some 700 titles a year. He and his team may be on to something with its relatively new “try before you buy” model.
- Companies:
- St. Martin's Press
- People:
- Matthew Baldacci
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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