In fact, these three practices can form a simple mantra you can post on your desk or have appear from time to time on your screen-saver: Prioritize, Organize and Deliver … or P-O-D.
You may think you are fully engaged in earning your keep as you transform to “greener” business practices, add new demand-printing resources to your supply chain, consolidate or network your distribution centers, attend the major expos to keep in touch with new developments, and periodically check costs and prices to come in under budget. And it is with good reason that you should feel that way. But unless these activities are subordinate to your P-O-D strategy, they can be costly to the company, and to you.
- People:
- Howard Goldstein
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.