A few obvious examples will make the point (“answers” below):
Situation #1: You are a small publisher with an unexpected runaway best-seller on your hands, and you are clean out of stock. Or, you are a major publisher with a 500,000-copy national lay-down of a highly anticipated new title that is pushing late for the holiday season. You are also committed to a policy of using at least 30-percent forest-certified papers in all of your production. The press capacity available and almost all the stock on the printer’s floor don’t comply with the standard. What do you do?
- People:
- Howard Goldstein
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.