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In addition to cost, one of the big knocks against POD is the quality of the end product. But Makuta contends that when dealing with digital black-and-white equipment, quality is not an issue. "The [DocuTech] machines monitor the print quality and when the quality gets bad, it shuts down. At 600 dpi, the human eye cannot tell if a black-and-white piece has been traditionally printed or digitally printed," he says. "On the digital side, with black-and-white on a DocuTech, you can actually print blacker than on a traditional press. You can create 98 percent shadow dot and two percent highlights. On a litho press, you can't do that."
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