The Demand For On-Demand
Claiming its piece of the POD pie, Pittsburgh, PA-based Tri-Ad Litho (www.triadlitho.com) wisely anticipated the promise of the digital age, expanding its offset offerings to include digital on-demand printing. Since the expansion, the 30-year-old printer has witnessed a healthy increase in new clients and revenues. Dan Makuta, account executive, says, "We've doubled our revenue in three years. We were grossing about $950,000 and now we're at $1.8 million."