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According to Jim Hamilton, CAP Venture's associate director, run length is not as important as total impressions in regards to pricing. Hamilton recalls a recent conversation with an offset book printer who noted he could give a better quote for 200 copies of a 350-page book than for a 200-page book. "This makes sense particularly for conventional printers that have larger-format presses, either web or sheet, that handle large signatures," explains Hamilton.
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