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Concerns about cost and quality
Herb Johnson, a professor at Rochester Institute of Technology's School of Printing (www.rit.edu), believes that the high cost currently associated with true on-demand printing is inhibiting its growth. "The thing that is holding POD back is not enough people know what it can do. On-demand can be done, just not economically [per unit]. But the quality will get better and the prices will get cheaper for the equipment and output," states Johnson.
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