Guest Column: The Evolving Role of an Audio Publisher
Adaptability is key for audio book publishers as the e-book market grows.
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Michele Cobb
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Who Are Our consumers?
According to the most recent Audio Publishers Association's (APA) Consumer Survey released in 2010, more than one-third of Americans have listened to an audio–book. Typical audiobook listeners are better educated than non-listeners—21 percent have completed post-graduate work or hold a doctorate degree, twice as many as non-listeners. People who listen to books also have higher incomes and are more voracious readers of print books than non-listeners.
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- Companies:
- Overdrive Inc.
- People Magazine
Michele Cobb
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