Guest Column: The Evolving Role of an Audio Publisher
Adaptability is key for audio book publishers as the e-book market grows.
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Michele Cobb
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In some ways, audiobook consumer behavior has stayed the same. Audio fans still look to their friends for recommendations, read reviews or take best-seller lists into consideration when selecting titles. However, social media and other new media have certainly influenced audiobook marketing toward savvy consumers. The popularity of social media even has led to entire audiobooks co-authored by "the Twitterverse," specifically fantasy writer Neil Gaiman's recent "Hearts, Keys and Puppetry," narrated by the multi-talented Katherine Kellgren, which was nominated for an Audie Award.
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- Companies:
- Overdrive Inc.
- People Magazine
Michele Cobb
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