Guest Column: The Evolving Role of an Audio Publisher
Adaptability is key for audio book publishers as the e-book market grows.
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Michele Cobb
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Greater Accessibility Brings Opportunities
Whether it means using creative sound design to bridge the graphic gap, as in "The Invention of Hugo Cabret" by Brian Selznick, or tapping into publicity surrounding game releases as with Rick Riordan's "The Red Pyramid," or building on social consciousness with Nelson Mandela's "Favorite African Folktales" narrated by a celebrity cast, audio publishers are thinking hard about what is next, how they can raise their profiles, and what will entice new listeners.
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- Companies:
- Overdrive Inc.
- People Magazine
Michele Cobb
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