Guest Column: The Evolving Role of an Audio Publisher
Adaptability is key for audio book publishers as the e-book market grows.
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Michele Cobb
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To keep audiobooks relevant in the current environment, it has become essential for publishers to pay close attention to how audiobooks are obtained and consumed. Audiobook apps, by such companies as iScroll, have emerged, pairing visuals—covers or scrolling text—with the audio production. Audiobook retailer apps from Audible and library patron-accessible apps from OverDrive now allow consumers to feed their habit while standing in line at the grocery store or by plugging their smartphones into car radios. The car is still the most popular location for listening to audiobooks, so ensuring we keep up with the technology changes is key.
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- Companies:
- Overdrive Inc.
- People Magazine
Michele Cobb
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