Guest Column: The Evolving Role of an Audio Publisher
Adaptability is key for audio book publishers as the e-book market grows.
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Michele Cobb
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Ultimately, what these two figures show is that publishers are doing more to keep up with growing demand. A first-rate audiobook requires the hard work and dedication of talented and creative people—producers, narrators, editors and more. Unlike our print counterparts, audiobooks have a higher production cost up front, before we even enter the sales stream. And we are dealing with a new challenge—reduced cost per unit in a digital world. A digital download price is sometimes half the CD price. A publisher really has no choice but to take a look at their business model and adapt accordingly.
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- Companies:
- Overdrive Inc.
- People Magazine
Michele Cobb
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