The Power of Podcasting: Bantam Dell Director of Internet Marketing Ken Wohlrob on how offering free content helped "Faefever" debut at No. 3 on The New York Times Best-seller List.
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Ken Wohlrob, Bantam Dell Publishing Group’s director of Internet marketing, talked to Book Business Extra about the promotional strategy that he helped put together behind the successful release.
Book Business Extra: How did you develop the digital promotion strategy for “Faefever”?
Ken Wohlrob: … It was a bunch of different ideas that collided into one idea. Podcasting a full book's not new. I’d be an idiot to claim we were the first to do it. …The [question] was, “What’s the best book for this?" … The first in a series was the best bet. It was a good way to introduce the characters to those who may not have known the characters. [Karen] thought it was a great way to reach out to new fans.
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