The Power of Podcasting: Bantam Dell Director of Internet Marketing Ken Wohlrob on how offering free content helped "Faefever" debut at No. 3 on The New York Times Best-seller List.
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Extra: What made this more beneficial than other forms of promotion?
Wohlrob: Everything we did was cheap to do. Small publishers and large publishers could do this. What it comes down to is that you're put in a position [where] you're promoting free stuff. A lot of times that’s where people drop the ball. People don't think they have to promote the free stuff, too. Publishers and publishing, in general, are a little wary of offering stuff up for free. It’s not something people are able to get their heads around. I think if you’re creative enough about it, you can get people involved in characters and use them as a way to bring new people to the table or bring people back to the author or use it as a ramp up to the new book.
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Peter Beisser
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