The Power of Podcasting: Bantam Dell Director of Internet Marketing Ken Wohlrob on how offering free content helped "Faefever" debut at No. 3 on The New York Times Best-seller List.
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Extra: Do you plan to do similar promotions in the future?
Wohlrob: We're in plans to do this with other authors and titles because this was a great success. It really proved that using free content can help drive sales for a book and raise awareness and do all the great things you want it to do. The problem is that recording podcasts and producing them can be time-consuming. It’s not something we can roll out for every book we do. The other thing to stress is that this is not something you want to do for every book. Something will get lost in the shuffle. You’re building an event. If you do it for everything, you lose that this is a big splash. We’re in the works to keep doing that. ...
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Peter Beisser
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