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No. 3
Managing the bits and pieces. The more content manifests in varying forms, it is increasingly vital that publishers learn to manage product and rights information throughout the entire organization and into the supply chain. For example, a publisher should be able to identify, describe, process and report on the many different content formats that exist—from hardcover and paperback books to e-books, DVDs, product fragments purchased via the Web, and so on.
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- Companies:
- Vista International
- People:
- Gretchen A. Kirby
- John Wicker
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