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No. 6
Partnerships not competitions. During the normal course of publishing operations, the publishing house exchanges information with its supply-chain partners. The best way for publishers to share information with partners is through integration, according to VISTA.
No. 7
Globalization. VISTA notes that one of the Internet's consequences is the tearing down of geographical borders. Publishers must now create systems and best practices for servicing customers on a global basis. These systems should support multiple languages, currencies and tax regulations. Publishers must also be able to validate international addresses and deal with individual market distribution arrangements and restrictions.
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- Companies:
- Vista International
- People:
- Gretchen A. Kirby
- John Wicker
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