No. 5 and No. 5.a
Lifecycle management and standards. The amount of data and information that ebbs and flows through any publishing organization is profound. VISTA provides the example of rights and royalties. Information flows in two directions throughout the supply chain. Rights flow from author to publisher to reader, and value is returned through sales and author royalties. This information is far too valuable and complex for many publishers to manage it alone. VISTA suggests that publishers struggling with this issue consider contracting with a third-party rights and royalties service supplier. It can be well worth the investment. But regardless of the data management path you choose, VISTA notes it's essential that the system abide by industry standard protocol.
- Companies:
- Vista International
- People:
- Gretchen A. Kirby
- John Wicker