The State of the Industry
This is all before you start to really examine the changes and challenges unique to each industry segment.
Medical publishers battle the Open Access proposal from the federal government and distribution challenges to boot. Educational publishers face significant changes (and opportunity) in the student population. University publishers have had to increasingly balance their nonprofit academic missions with the bottom line. Manufacturers continue to face price-gouging by a book publishing arena populated by a handful of mega-publishers that provide the bulk of the work for the manufacturing industry.