The State of the Industry
How would you describe the most successful medical publishers of the next five years?
They're going to have the ability to take a manuscript and, first of all, peer-review it very rapidly. They'll have electronic peer-review systems in place. This is already common for journal articles. An article comes in electronically, gets sent out for peer review electronically, comes back electronically, is edited electronically and is sent electronically right into print production. The article never sees paper until the journal is actually published.