Digital Directions: The Top 10 Ways to Kill Your Publishing Business
10. Stay the course.
Print publishing has a business model that has been stable for centuries. This digital nonsense is just a bump in the road.
Andrew Brenneman is managing director of Finitiv, a digital media consultancy. He has 20 years of experience leading pioneering digital media initiatives in publishing and advertising, including NETg’s Skill Builder, Thomson Learning’s WebTutor, FreeMark Mail and MSDewey.com. Brenneman also founded the Digital Media Group of The University of Chicago Press Books Division, where he led digital distribution and the development of The Chicago Manual of Style Online.