Digital Directions: The Top 10 Ways to Kill Your Publishing Business
7. Pick an e-book format and stick with it.
For your market, it might be Kindle. Or ePub. In any case, prepare your content for one device only. If readers truly want your e-book, show them where they can purchase the appropriate device.
8. Maintain your final content in PDF only.
PDF is the electronic print solution. It is the best format for ensuring your electronic content looks exactly as it does on the printed page. It is the only format required for completed works.