4. For online sales, sell your content—physical and electronic—only on your own Web site.
Channels such as Amazon take too high a percentage of the sale. The Web allows us to sell direct. Disintermediate these channels and benefit from the added margin.
5. Maintain your digital assets only with vendors and channel partners.
You don’t need to manage your content. There is a wide array of parties ready and able to maintain your content assets, including typesetters, printers, digital channel partners and digital asset distributors. Keep all copies of your digital content there. You don’t need to keep a backup copy of your content, do you? After all, should you need to access the right version of the right file, your service provider will surely know where and how to retrieve it, and will happily do so without charge. Right?