Digital Directions: The Top 10 Ways to Kill Your Publishing Business
9. Focus only on efficiency of execution of traditional lines of business.
Kill all new and innovative product initiatives that do not have a track record of predictable revenue. Times are too risky to contemplate destabilizing change or new capital expense. Don’t do anything new.
10. Stay the course.
Print publishing has a business model that has been stable for centuries. This digital nonsense is just a bump in the road.