Digital Directions: The Top 10 Ways to Kill Your Publishing Business
3. No matter how much writers and editors protest, force everyone to use a common editorial application and workflow in order to “go XML.”
Sure, they have all become accustomed to tried-and-true applications such as Microsoft Word, and have become increasingly efficient over the years in using these tools. But the only way a publishing organization can move forward in creating structured XML content is to jettison all current tools for a new application that revolutionizes publishing. Ignore the moans of protest; it is for their own good. Right?