Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand
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Jim Calder
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By the time it had seven or eight books out, the company realized it had a problem.
“At trade shows, people would look at a display, and since the books were distinguished only by the title, not by the cover image, they wouldn’t realize that there were different books. So we finally broke down and hired a designer to come up with a cover treatment,” he says. “Unfortunately, it was completely expected—all geometric and high-tech. … I said that they weren’t right—we had to keep looking.”
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Jim Calder
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