Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand
O’Reilly says that a brand is a promise to the reader, and a large part of what makes a successful brand is not its iconography, but that it embraces a big idea and remains true to that idea.
For more information on what Tim O’Reilly and O’Reilly media are achieving in the world of publishing, check out Book Business’ March issue cover story. Also come see CJ Rayhill, Chief Information Officer, O’Reilly Media, Inc., interviewed by Book Business Editor In Chief Noelle Skodzinski at the Book Business Conference and Expo in New York City. Rayhill will take part in the “Spotlight Interview: Going Beyond Print” on Monday, March 5 from 1:15 p.m to 2:15 p.m. For more information visit www.bookbusinessexpo.com