Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand
Lamb brought the comps in on Monday, and the staff was not quite sure what to make of them.
“Iconic images today, they were rather shocking and unexpected back in 1987—a real risk,” he says. “But we hung them on the wall and kept looking at them, and after a week or 10 days, I said, ‘Let’s do it.’”
So what made these images such and integral part of O’Reilly’s brand?