Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand
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Jim Calder
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That happened on a Friday afternoon. According to O’Reilly, one of his writers, Linda Lamb, went home for the weekend and told her housemate, Edie Freedman, a designer at Digital Equipment Corporation, about the problem.
“She had a brainstorm: Unix program names sounded like weird animals to her,” O’Reilly says. “…She designed seven or eight covers for us, including ones for books that hadn’t been developed yet. Among the ‘weird animals’ she chose were the tarsier that graces the cover of ‘Learning the Vi Editor,’ and our Web site at oreilly.com, the slender lorises [a colorful parrot] on the cover of ‘Sed & Awk.’”
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