Gene Therapy
It is also useful to note that U.S.-publisher paper consumption is, to an extent, independent of North American mill capacity. Books printed in Asia and Europe for U.S. publishers and shipped back for sale do not draw upon North American mills.
Where the Paper is “Greener”
One of the great stories of behavioral change in recent years in paper-making and purchasing is the growing commitment by the publishing industry supply chain to environmentally friendly practices in paper manufacturing and usage, edged along by organizations such as the Green Press Initiative (www.GreenPressInitiative.org) and the Canadian Markets Initiative (www.MarketsInitiative.org), which help publishers improve their environmental impact. Guidelines for such improvements, as well as lists of paper mills, printers and publishers taking part in these initiatives can be found on the organizations’ Web sites.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.