Gene Therapy
For larger publishers, my spot check shows that especially among those that buy direct, the use of recycled paper still remains marginal. This is especially true for educational publishers who serve adoption markets. For some mid-range and smaller independent publishers, however, premiums in pennies per hundred weight (cwt) seem easy to absorb and/or build into price increases.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.