Gene Therapy
Linda Secondari, creative director of manufacturing and technology at Columbia University Press, is an example of the growing commitment to green policies among independent and university presses. “With the exception of certain backlist titles requiring the bulking of legacy papers, we are printing all new titles on ‘green’ initiative stock. Ten or 12 years ago we couldn’t afford it. But the difference today is pennies, and publishers are more aware of the impact we are having on the environment.”
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.