Gene Therapy
Tona Myers, production director at New World Library, manages a list of 300 to 400 active titles and follows the now-common practice of shorter and more frequent reprints to reduce inventories. With about 50 re-printings a month, she keeps her inventory levels at no more than three months’ supply in short runs of 2,000 to 5,000 each.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.