COVER STORY: Inside the Ebook Test Kitchen
A look at what's cooking on the cutting edge of ebook technology.
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Brian Howard
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Another MAZ client, Sullivan Street Press, has created "living books" for its "Scags" series, which allows interaction with the author and other readers through a social media portal within the book.
And publishers keep finding new applications. MAZ clients have produced cookbooks in which each recipe links to online grocer Fresh Direct—and pre-populates a shopping list based on that recipe's ingredients. "Now, anyone I've talked to who's remotely writing about food is like, 'Oh, my god, you've got to do the Fresh Direct thing,'" says Canetti.
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