COVER STORY: Inside the Ebook Test Kitchen
A look at what's cooking on the cutting edge of ebook technology.
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Brian Howard
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"We're seeing publishers put teams together for analytics," he says. "That's an area where we're doing more and more reports. … What are people doing as they consume this content? What pages [are they reading]? What are they searching for? What is the trail through the content?"
It's part of what Shariff sees as a trend of "publishers becoming content companies and learning companies." As such, they'll become much more invested in how that content performs, how their customers learn from it, rather than focusing primarily on sales. "How does it connect back to a learning system or a back office?" asks Shariff. "How do you manage a student's learning process throughout a book?"
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