COVER STORY: Inside the Ebook Test Kitchen
Tracking Devices
Perhaps the most fertile territory for innovation in ebooks is not one that's consumer-facing: analytics. As publishers get more sophisticated with ebook technology, they're able to learn more about their customers' reading habits than ever.
Impelsys, the New York City company behind iPublishCentral, the publishing platform used to deliver ebook content by a diverse group of clients ranging from Elsevier to Harcourt to Sesame Street to HarperCollins to OUP, has been at the cutting edge of analytics. And, according to founder and CEO Sameer Shariff, the app environment is at the heart of ebook analytics. Which is why Impelsys, widely available on Apple's iOS devices, is making a big push to be on Android, which has notably gained big chunks of the mobile operating system market.