When deciding to print on-demand, Sasson advised publishers to consider the size of the title, the number of pages and the quantity ordered. Quality of printing is also important, he remarked, and "something an art director would be sensitive about." For his company, he said, the size of the books printed on-demand was appropriate and the number of pages didn't exceed 400 (most were in a 200 to 250 page range), but it was the quantity that drew them to print on-demand, Sasson reported. Some books that took up to a year and a half to sell were requested in quantities of 75 and under. For his company, print-on-demand provided flexibility, fast turnaround and savings, Sasson said, by eliminating the cost of makeready, film, plates and storage. Some books that are printed on-demand (Bibles, for example) are likely to be used over long periods of time, on a daily basis, he added, so having a durable cover for them is a must.