Color concepts
Also speaking about color cover and jacket treatment for short-run on-demand projects during BookTech '99 "Book Covers and Jackets: Materials, Methods and Case Studies, Part Two," David Getlen, product manager, digital printing systems, Agfa, Ridgefield Park, NJ, pointed out two design concerns of toner-based four-color web printing on-demand: color reproduction of large areas with solid colors and reproduction of certain shades of green. Getlen called on-demand a fast and efficient approach to printing. "I can customize every single piece that I do if that's what I want to do," he declared, noting that the distinguishing feature of print-on-demand is that it's always customer-driven. "The customer dictates, we respond," he said.