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"Print-on-demand ensures that titles stay in print indefinitely, that niche audiences do not need to wait for their special-interest title orders to reach minimum quantities to justify offset printing," said Brenda Brown, customer service representative, Malloy Lithographing, Ann Arbor, MI, in an introduction to the BookTech '99 session titled "Digital Short-Run Printing Presses: Capabilities Review." Print-on-demand, she noted, makes it possible to minimize risk on new titles by testing the market with short runs, and it provides the ability to reuse and repackage existing content into custom products.
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